Indy Music Strategy: Bringing Organization, Visibility, and Data-Driven Insights to Indianapolis’ Music Ecosystem
Project Overview
The Indy Music Strategy is a comprehensive initiative designed to support and grow Indianapolis’ music industry by fostering economic opportunities, enhancing infrastructure, and amplifying the city’s cultural identity. Led by the Indy Chamber with U.k.-based consultancy Sound Diplomacy, the strategy brought together stakeholders from across the music ecosystem to create a roadmap for a thriving, inclusive music economy.
I played a critical operations and strategic support role, ensuring the successful organization, visibility, and launch of the initiative. My contributions spanned stakeholder engagement, marketing and communications, asset mapping, and data collection, all of which were essential to shaping the final strategy.
My Role & Contributions
Stakeholder Engagement & Organization
Facilitated connections across music genres, industries, and civic stakeholders, ensuring broad participation.
Helped structure and organize engagement efforts, ensuring diverse voices were represented throughout the strategy development process.
Marketing & Communications Support
Designed and managed the Indy Music Strategy website, providing a centralized hub for updates and engagement.
Created and executed newsletter updates, social media campaigns, and fundraising materials to build awareness and sustain momentum.
Developed digital and graphic assets, ensuring a cohesive and compelling presentation of the strategy.
Managed the public launch of the final strategy, ensuring its successful release to the community.
Asset Mapping & Data Collection
Led efforts to map all music-related assets in Indianapolis, identifying key industry players, venues, and resources.
Assisted Sound Diplomacy in procuring, pulling, and refining data, ensuring a strong research foundation for the strategy.
Impact & Outcome
The Indy Music Strategy established a clear framework for growing the city's music industry, providing actionable recommendations to support artists, venues, businesses, and policymakers. By ensuring strong stakeholder engagement, clear communication, and data-driven insights, my role helped lay the groundwork for a strategy that is both inclusive and impactful.
Explore the full strategy at IndyMusicStrategy.com.